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Spoiled albums have less than 60% positive critic reviews.
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Data-driven startup Songfluencer uses analytics to drive TikTok marketing instead of “randomly handing checks to influencers”
Early in 2019, Sub Urban’s “Cradles” — a pinging, defiantly introverted single — helped establish a path that has now become commonplace in the music industry: A deluge of TikTok users picked “Cradles” to soundtrack their 15-second videos, leading to a surge in streams, and the wave of interest helped carry Sub Urban all the way to Number One at Alternative radio.
Sub Urban signe
https://www.rollingstone.com/pro/features/tiktok-influencers-music-sub-urban-1070875/