Ugly is Beautiful
| Oliver Tree
Ugly is Beautiful
Ugly Is Beautiful is the debut studio album by Oliver Tree. It was originally scheduled for release on March 27, 2020 and then delayed to June 12, 2020 through Atlantic Records, before being delayed again and released on July 17, 2020. In addition to Tree himself, the album features production from Andrew Goldstein, David Pramik, Marshmello, NVDES, Rogét Chahayed, Stint, and frequent collaborator Whethan, among others. The album debuted at number 14 on the Billboard 200 and number one on the Top Rock Albums chart. -Wikipedia
Critic Reviews
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Good Call Live
Through the use of crossing genre techniques, vocal styles and a mix of live and in-the-box instrumentation, the record presents itself as an experimental, undefinable epithet to pop versatility and ambiguity. The perfect accompaniment to a trip to the scooter park with the boys.
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Pitchfork
Ugly Is Beautiful is bloated at 14 tracks, with several recycled singles in the mix. Tree’s voice—always a little shouty, a little whiny—is riddled with distortion, casting a fuzzed-out sameness over even the more left-field selections, like the runway thumper “1993.” After a while, you wonder why he doesn’t hurry up and join Twenty One Pilots.
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NME
Out of ‘retirement’, the US meme machine’s years-in-the-making debut combines irony, humour and unexpectedly deep lyricism to prove the digital rockstar's talents lie far beyond the remit of mere ‘internet troll’
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Daily Bruin
Oliver Tree proves he’s more than a meme in eccentric debut album ‘Ugly is Beautiful’.
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Total Ntertainment
“Ugly Is Beautiful” is impossible to pigeonhole but, if you’re a devotee of his madcap world, you’ll love each and every twist.
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Ones to Watch
Oliver Tree Proves Himself a Peerless Entertainer With Debut Album ‘Ugly is Beautiful'.
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Riot Magazine
Ugly Is Beautiful was worth the wait. But now I’m excited and a little impatient to hear and see a lot more from Tree.
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The Arts Fuse
Though it’s inconsistent, Oliver Tree ‘s debut album offers an ample display of songwriting acumen along with his determined eccentricities.
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Acid Stag
It’s bold, badass, and a damn shame that he’s already dropped his next bomb: his early retirement away from music. Pray it’s just another scheme, because I’d love to see more from Oliver Tree.
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Audio Xcess
Overall, this is a good, solid effort and compelling debut effort from an artist very much worth keeping an eye on. Oliver Tree is as enigmatic as he is strange, and I believe with a bit more refinement he could become one of the greats in his own right.
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The Needle Drop
Oliver Tree's debut album proves that, beyond the bowl cut and JNCO jeans, there lies serious musical potential.
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Sputnik Music
Everything about the long-awaited album, both the good and the not-as-good, suggests nothing but potential for growth. While his compositional skills are unrefined, Oliver’s ability to craft a hook, his potent lyrics, and his willingness to experiment with every sound under the sun are invaluable traits in any serious pop artist. Should new material emerge from his bowl-shaped cranium in the future, this lively debut gives me every reason to come back for more.
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Dead Press
‘Ugly Is Beautiful’ is the sound of an accidental genius longing for acceptance.
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Muzik Speaks
One thing that is incredibly impressive about Tree, throughout the album, is his ability to ensure the listener doesn’t take any one moment too seriously or equally to pass it off as a joke either, using lyrical whit to guide the way.
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