The Time Is Now
| Craig David
The Time Is Now
The Time Is Now is the seventh studio album by British singer Craig David, released on 26 January 2018. The album features guest appearances from JP Cooper, Bastille, AJ Tracey, Ella Mai, Kaytranada and GoldLink. The first single from the album, titled "Heartline", was released on 14 September 2017, through David's official YouTube account. - Wikipedia
Critic Reviews
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Pitchfork
A veteran of UK garage and R&B, Craig David follows up his 2016 comeback by fishing for current trends to keep him relevant.
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NME
David’s attempt at a contemporary chart megamix works
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The Guardian
David may have worked hard to rejoin the pop firmament, but he seems slightly lost now that he’s arrived.
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Telegraph
It’s time for David to grow up.
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Pop Matters
The Time Is Now feels remarkably lightweight, in the best and the worst of senses. It is a very easy album to like, in that there's very little anger or melancholy or negativity to be found.
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musicOMH
While undoubtedly a bit too long, The Time Is Now reaffirms Craig David’s standing as a fine and flexible pop songwriter with all sorts of hooks up his sleeve.
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Clash Magazine
This album proves that he’s still an artist at the top of his game, and he’s got more staying power than most.
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News Day
The early Aughts R&B star returns with a whole new generation of dance rhythms.
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The Times
The singer’s credibility suffered from Bo’ Selecta!, but he is back to great acclaim and here he caters to a nostalgia for late-Nineties R&B.
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Star 2
Craig David is back with an excellent new album.
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Diandra Reviews It All
Craig David is fun, futuristic, and fearless.
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The Young Folks
I don’t want him to disappear again, but I also don’t want to waste any more of my time listening to dismal albums from him like this one.
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Celeb Mix
The Time Is Now proves that Craig’s comeback was far from a fluke.
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Irish Times
The Time Is Now is no Born to Do It, but it shows that his comeback is resting on more than just nostalgia.
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Renowned for Sound
The Time Is Now is as an easy listen, with some bangers and some superficial fillers. Although it is not too pretentious, this album still confirms Craig David’s artistic creativity.
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Soul In Stereo
The Time Is Now serves as a wake-up call to U.S. fans – Craig is back like he never left.
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The Arts Desk
I suspect they may also enjoy all the nondescript R'n'B filler. But, unless you're passionate about urban flava, you might want to stick to the fun, pop stuff.
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All Music
David was shrewd to quickly capitalize on the commercial resurgence with The Time Is Now, a set that is less scattered stylistically -- dominated by tropical house and trap stylings -- yet less consistent quality-wise.
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Under the Radar
So why is it that on his recent album, The Time Is Now, David chooses to blend so thoroughly into the generic landscape of disposable pop music, that he is indistinguishable in any way?
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Metro
If there’s one criticism, it’s that there’s just one track that doesn’t seem to fit with the rest, For The Gram.
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Solent
Whether Craig David is a lead artist on a collaborated track or blasting out his vocals on his own track, he never disappoints and that is what makes this album special.
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Independent
It’s engagingly infectious for a while, but slips into an amorphous miasma in places
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Metro Newspaper UK
Not everything works — the trap beats, vocoded vocals and social media zeitgeist-pandering lyrics of For The Gram feel stale, flat and overcalculated. Nevertheless, The Time Is Now is another success
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PressPLAY Ok
His time really is now, because we can’t imagine anyone would want to re-e-wind this shit.
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