THE HEIST
| Macklemore & Ryan Lewis
THE HEIST
The Heist is the debut studio album by American hip hop duo Macklemore & Ryan Lewis. It was released on October 9, 2012, by Macklemore LLC, distributed under the Alternative Distribution Alliance. The album was independently self-produced, self-recorded and self-released by the duo, with no mainstream promotion or support. After the album's release, the duo hired Warner Music Group's radio promotion department to help the push with their singles for a small percentage of the sales.-Wikipedia
Critic Reviews
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Genius
15-song artistic masterpiece
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The Current
By the time you read this review "Same Love" could be the number one song of the year
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Rolling Stone
Unfortunately, Macklemore’s virtuousness overwhelms his far more modest charms: whether name-dropping Malcolm Gladwell and touting his work ethic or boasting about his indie bona fides, the dude’s self-righteousness tests, and, eventually, exhausts, your patience.
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NPR
an all-over-the-map project from a budding songwriter and ambitious producer — and totally worth the listen
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Hip Hop DX
An exemplary balance of serious and cheerful cuts alike
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The Circular
One word; unbelievable. They bring something that is almost nonexistent in the Hip Hop genre, which is vulnerability.
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Mezzic
It’s just good, fun and earnest.
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New Zealand Herald
clever, innovative good-time hip-hop and pop music
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All Music
a rich combination of fresh and familiar
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XXL Magazine
a truly beautiful album that challenges musical boundaries
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The Triangle
Honestly, this is just what our generation needs. And if they aren’t exactly “fun,” they’re at least smoother than jiffy peanut butter and packed with more hooks than your local bait shop.
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KXSC Radio
This is culmination of everything that is good about hip-hop.
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Write the World
The beautiful music and haunting lyrics ... combine to make an album that stays with the listener long after hearing it.
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Spectrum Culture
Macklemore’s raps still hit a sweet spot with shifting rhythmic flow, clever rhymes and heartfelt sincerity, but Lewis brings a pop aesthetic that fine tunes the songs, hitting the perfect accompaniment to emphasize the core messages.
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Amino
a great album
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The AU Review
a very very well produced album
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Bowery Boogie
It’s blunt. Authentic. Smart. Matter of Fact. It’s an anthem chock-full of raw, underdog emotion. It’s hilarious. It’s vivid. And it’s impossible to sit still while listening.
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Mind Equals Blown
a musical masterpiece
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Potholes in my Blog
Listening to The Heist explains a lot about why Macklemore has achieved such a wide appeal. First there’s the honesty. ... Secondly there’s the humor.
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Way Too Indie
It's cheeky, it's political, it's introspective, it's heavy, and it's so addictive.
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The West Review
The Heist is impressive
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GCHS Mix Tapes
The two are masters of words, dropping lyrics that make you think of your life and your priorities.
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We Ou There
It’s dope. Macklemore addresses consumerism, inequality, addiction, and ‘fakedness’ ... while having fun and being vulnerable in a way that’s not gay, err–I mean weak.
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Demo Magazine
some earnest songs, relentlessly catchy music, and beautiful lyrics
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Music IS My Oxygen
a collection of tracks that are head-scratchingly hard to categorize, yet at the same time an indisputably “good” example of whatever genre they happen to belong to
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The Austin Chronicle
a vehicle for dissection, pulling back the layers of skin that cover addiction ("Starting Over"), the music industry ("Jimmy Iovine"), materialism ("Thrift Shop"), and homosexuality ("Same Love")
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Zephyrus
Macklemore and Ryan Lewis have done to hip-hop something that has never been accomplished before, they gave it a conscious.
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Daily Republic
Together, the pair proves a promising duo on “The Heist.”
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Seattle Met
The Heist is more than a debut LP; it’s a proclamation
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Mind Inversion
Macklemore’s straight-to-the-point lyrics are the perfect fit for Ryan Lewis’s incredible instrumentation.
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Deep Gemlin Reviews
Sometimes this tidal wave of sound borders on overwhelming, but it is tethered by the strong lyrical direction of Macklemore and a sense of boundless energy that pervades the Heist to its very bone.
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