Now What
| Deep PurpleNow What
Now What ! is the 19th studio album by English rock band Deep Purple. It was released on 26 April 2013 and produced by Bob Ezrin. A dedicated official web site was also created by the band to post updates about the album. It was the band's first studio album in over seven years, as Deep Purple's previous studio album, Rapture of the Deep, was released in late 2005. -Wikipedia
Critic Reviews
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Rough Edge
is easily the most progressive of their long and successful career. And it should also come as no surprise that this CD is a terrific rock'n'roll experience.
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Joghn McFerrin Music Reviews
Still, anybody still paying attention to Deep Purple as of 2013 (...) would probably find this a worthwhile addition to their collection. Set your expectations correctly, but if you do so you'll enjoy it.
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Louder Sound
The result was arguably the best album Purple had made since 1984’s Perfect Strangers – and one that stood as a fitting tribute to the late, lamented Jon Lord.
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Classic Rock Revisited
Deep Purple is back with their best studio album since 1984’s Perfect Strangers.
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All Music
shows a band that still knows what to do, and that the album doesn't cater to the current studio tricks and processes only makes it feel and sound even more like it comes from the golden age of British prog metal
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Rock And Roll
an intriguing, often brilliant, somewhat uneven album, by a group of great musicians who are clearly not satisfied just trying to recreate past glories. For a band in its 45th year, that is a definite sign of strength.
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Bearded Gentlemen Music
2013 - It’s simply brilliant in both music and the way it has been produced, the music — as always — is of a high standard when it comes to Deep Purple, and I feel that they have responded in the best way following Lord’s passing. I could sit here listening to it over and over again, and I highly recommend this album.
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Life Music Media
2013 - This is another album to put alongside the other classic Purple albums.
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The Fire Note
2013 - Now What?! is an album that sounds every bit as classic as the band who recorded it.
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Mike Ladano
most bands don’t put out albums as good as NOW What?! during their primes.
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Spectrum Pulse
2013 - It's one of the best albums of Deep Purple's long career ... I highly, highly recommend Now What?!, particularly if you're a fan of early 70s rock and the Deep Purple Mark II lineup, because it is a return to form in the best possible way.
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Pop! Blerd
2013 - The end result is by far the most interesting and consistently good albums that Deep Purple has released in years.
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Sonic Abuse
a gem and you’d be a fool to miss it
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Metal Storm
2013 - Although it isn't a classic album NOW What?! is able to present great technical moments with very "rocky" tracks, and an awesome collaboration between Steve Morse and Don Airey.
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Antimusic
ongtime fans may need a bit of time to warm up to NOW What?! but the album is a fine example of how a band can continue to evolve while also retaining familiar elements.
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