The E.N.D.
| The Black Eyed Peas
The E.N.D.
The E.N.D. (an abbreviation of, and subtitled The Energy Never Dies) is the fifth studio album by American group The Black Eyed Peas. Critics described the album as containing more anthemic and inspirational songs in the group's bid to appeal to a new generation of music listeners.- Wikipedia
Critic Reviews
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Consequence of Sound
-The E.N.D. is overlong, overhyped and certainly going to outlive its welcome.
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Rolling Stone
On The E.N.D., he does the musical equivalent of the CNN shtick: doing silly, gratuitous, cool things with technology just because, you know, it can be done. As often as not the results are dumb. And that’s an awfully good thing.
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The Guardian (US)
-electronic clicks and buzzes are used lavishly, and the mood is as positive as ever. Just don't expect to love it immediately.
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BBC
Daring and constantly innovative, the Black Eyed Peas have taken the techno/RnB door opened by Kanye West and flung it open wide.
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IGN
The real energy behind The E.N.D. is the stronger-than-ever production by will.i.am. The album is relentless in its use of walloping beats and pop-perfect hooks, almost overwhelmingly so.
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Slant
Buried within the breakdowns of a few tracks like “Party All the Time” and the Rob Base & DJ EZ Rock-sampling “Rock That Body” are some sparkling bits of production wizardry from will.i.am, who, when freed from the self-sabotaging stupidity of his crew, proves himself an adequate dance-pop beatsmith.
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Stuff (NZ)
GROW UP: Black Eyed Peas' new album is a misguided attempt at creating a futuristic dancefloor filler.
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Pop Matters
Know this going in: The E.N.D. may vibrate through the body, but it won't send you racing to a Mensa meeting.
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Prefix
The Black Eyed Peas never met a minor trend in rap they couldn’t try to wring a few bucks out of. The E.N.D. is an almost critic-proof album.
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Common Sense Media
Pounding party beats with some adult themes.
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Independent
The Peas overdo the auto-tuned vocals chronically, raising Fergie to chipmunk chirp on "Rock That Body" and rarely letting a line pass without robotising it, offering accidental ironic counterpoint to sentiments like "you make me feel alive".
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All Music
The Black Eyed Peas make effective pop/crossover music, but with all the limitations of the form -- vapid lyrics, clumsy delivery, vocals smoothed over by Auto-Tune, and songwriting that constantly strains for (and reaches) the lowest common denominator.
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L.A. Times
Most of "The E.N.D." doesn't ask too much from those fans. Its more substantive musical and thematic statements are interrupted by many others showing the Peas' deep, deep commitment to a good party.
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Stuff (NZ)
The END - it stands for The Energy Never Dies - is a misfired attempt at a Madonna-style reinvention using big drums, autotuned vocals, keyboard synths and sonic squelches.
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Entertainment Weekly
- when the group’s glitchy future-funk beats sync up with Fergie’s unabashedly feminine melodies, as on the sweetly insidious ”Meet Me Halfway,” they find pure Top 40 nirvana.
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SPIN
With will.i.am and Fergie now White House VIPs, the Peas hone their post-millennial party anthems to an even more piquantly peppy sheen.
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Billboard
The E.N.D." is best when group mastermind Will.i.am shares behind-the-board duties with David Guetta, the French disco-house producer whose "When Love Takes Over" is giving the Peas' "Boom Boom Pow" a serious run for song-of-the-summer status
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Rukus
The new release from the hip-hop troop turned pop-sensation THE BLACK EYED PEAS might harbor acclaim from its target audience, but while it may satisfy the throng intended, the album hardly fits the standards of any actual music lover.
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Exclaim
The E.N.D. is a lyrical and creative wasteland best exemplified by Fergie, who comes across as downright embarrassing on virtually every track.
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Cleveland
Think of "The E.N.D." (short for "Energy Never Dies") as one monster single with 14 decent B-sides.
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Creative Loafing
Sure, Black Eyed Peas might stand for everything you hate about mainstream music, but if you’re really being honest with yourself, you must admire their ability to hit your pleasure centers with accuracy.
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The National (UAE)
The album has been slickly produced with the help of big names such as David Guetta and Keith Harris. It's also unashamedly commercial and catchy enough to ratchet up the sales numbers.
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San Diego Union-Tribune
Listening to "The E.N.D.," it's clear to see the group's break did them good: It may be the Peas' best album yet.
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Cleve Scene
The E.N.D. are exactly what you expect from will.i.am, apl.de.ap, Taboo and Fergie — ultra-polished club rap canned for mass production — but this time it's faster, more futuristic and even cornier.
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