#willpower
| will.i.am
#willpower
#willpower is the fourth studio album by American recording artist and record producer, will.i.am. It was released on April 19, 2013. The album was originally titled Black Einstein and scheduled for release at the end of 2011. It was then renamed #willpower and delayed several more times. The album's first single "This Is Love" features Eva Simons, the second single "Scream & Shout" features Britney Spears, and Justin Bieber is featured on the third single "#thatPower". There is a remix of "Scream & Shout" that features Lil Wayne, Hit-Boy, Diddy and Waka Flocka Flame. Other guest appearances on the album include Afrojack, Juicy J, Chris Brown, Miley Cyrus, Skylar Grey, Nicole Scherzinger, Korean pop group 2NE1, Baby Kaely and will.i.am's The Black Eyed Peas bandmate apl.de.ap. - Wikipedia
Critic Reviews
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The Guardian
The songs featuring him alone may be full of undeniably funny arrogance, but they're also laden with recycled beats and Auto-Tune.
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Slant Magazine
Undoubtedly crafted to be an easy listen, the overstuffed, lumbering, and joyless #willpower is quite the opposite.
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Rolling Stone
Will.i.am’s fourth solo album is exactly the Death Star-size Jägerbomb you’d expect.
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The Independent
The album represents the fulfilment of one of his own dreams, when as a child he came up with the title – oddly, years before Twitter made the hashtag almost as ubiquitous as will.i.am himself.
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The National
The musical depth of will.i.am's latest record is staggeringly limited by the vapid confines of the club environment.
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All Music
Lacking real excitement, verve, or even the stupid type of fun we're used to from him, will.i.am sounds remarkably like his heart isn't in it throughout the record, bored on the job even though it's his job to get the party started.
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Digital Spy
There are some pop gems in the star's new LP, but you'll have to search for them.
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PopMatters
#willpower sets the dance floor ablaze with excellent production, flawed by a lack of cohesion.
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Mimo
#willpower leaves you with the sense that will.i.am is now far more interested in taking the money and running than producing anything remotely worthwhile.
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Under the Gun Review
However, all things considered, Willpower is a good effort.
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Female First
While he might claim that ‘he makes Google money’ this is about as deep and meaningful as the average Google Doodle and is hard to remember once you’ve gotten through its lengthy track list.
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spectrum pulse
I can say definitively that will.i.am has nothing to say, and his album does not deserve to contribute to the cultural discourse. Skip it and avoid it like the plague.
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Express
WILL..I.AM, alongside enjoying a play on words, gets kicks out of collaborations.
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the free press
If you’re looking for some impersonal escapist fun to get drunk to over the summer, will.i.am is your man. But if you’re looking for something meaningful, don’t think twice about this album.
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Reliable Reviews
The star studded tracks will keep you wiggling your moves whilst doing the spring cleaning, but if you are looking for meaningful lyrics then avoid this album at all costs.
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EQ Music Blog
#willpower had immense potential, and it still contains some great dance moments, but it falls flat on too many occasions.
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No Ripcord
Conveniently, he’s premeditated every song in #willpower with a bevy of wishy-washy, quotable clichés that are meant to fit the space of 140 characters. Sadly, that's as deep as it gets.
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Black Grooves
Overall, #willpower is well balanced and has many fun elements, but some of the songs seem repetitive and sound similar when you are listening through the whole album.
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Daily Star
It gets a bit much after a while, but in isolation any of these songs could be huge singles.
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Pop Blerd
So let’s leave it with this rule of thumb: if you don’t have a favorite flavor of Smirnoff or a designated clubbing outfit, you’d best stay far, far away.
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Contact Music
#willpower is an underwhelming record because of this multi-tasking, rather than a lack of zeal.
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Shakefire
"#willpower” was a step up from his previous solo efforts, but not by much.
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Musical Hashtag
I did not expect to hear these songs on this album, and was pleasantly surprised when I did.
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Entertainment
The combination of monotonous, computerised dance beats and building synths that hold no surprises is disappointing, while lacklustre, vacant lyrics only dumb down a musician that history has proven is capable of so much more.
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Trapped Magazine
#willpower makes listeners remember that he is STILL fighting fit in the music game.
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The Gizzle Review
Only Will.I.Am could create a new album called '#willpower' that, ironically enough, will require all of your willpower to actually listen to it.
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Muxic Beats
Overall, willpower is definitely a good effort from will.i.am.
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